Happy that our paper on Twitch’s community gifting feature has finally found a home at Journal of Interactive Marketing! Community gifting is a digital artifact that enables a gifter to donate digital goods to peers without selecting specific recipients. On Twitch, community gifts are manifested as streamer subscriptions purchased by a viewer that are “randomly” … Continue reading Community Gifting on Twitch
Paper just accepted at POM, abstract below. Abstract Customers of two-sided platforms may succumb to choice overload due to the frequently overwhelming assortment in such markets. We investigate the effect of assortment size on consumers’ purchase probability using a unique click-stream dataset from a large peer-to-peer meal delivery platform. To resolve the key endogeneity challenge … Continue reading Identifying causal assortment size effects
**update** Han has happily accepted an offer at Monash University. Just wanted to put this out as an ad of sorts. My PhD student, Han Chen, is currently on the marketing academic job market. He does really interesting research on messaging effects using large scale lab and field experiments. His job market paper (currently r&r … Continue reading PhD student on the job market
It’s always nice to finally see your papers officially typeset and published online Continue reading Available online (How Support for Black Lives Matter Impacts Consumer Responses on Social Media)
I typically run compute jobs remotely using my M1 Macbook as a terminal. So, when PyTorch recently launched its backend compatibility with Metal on M1 chips, I was kind of interested to see what kind of GPU acceleration performance can be achieved. To make the process super easy, Anaconda also recently released an M1-native version. … Continue reading PyTorch GPU acceleration on M1 Mac
If you follow the news on deep learning, you may have encountered the applications of Nvidia’s StyleGAN that generates photo-realistic fake faces. Since the typical dataset that StyleGAN is trained on consist of amateur-produced portraits from Flickr, I was curious to see what StyleGAN would learn from social media posts. I crawled over 1M social … Continue reading AdStyleGAN
Happy to share the pre-publication version of this paper just accepted at Marketing Science entitled “How support for Black Lives Matter impacts consumer responses on social media” coauthored with Marco Qin, Xueming Luo, and Eric (Yu) Kou (PhD student) In this paper, we show that online support for the BLM movement is associated with decreased follower … Continue reading Social media receptivity of brands’ BLM support
Here’s a set of notes on regression adjustments and propensity score and coarsened exact matching that I created for a training session at Amazon Ads. The code is in Python mostly for pedagogical reasons, should really just use the Matchit library in R. Continue reading Matching notes
Working on making a repository of notebooks demonstrating applications of AI/ML to business problems with real datasets. This is the first installment of this series. In this notebook, I cover Neural network architecture Embedding layers LSTM Layers Attention layers Training details and model diagnostics The application is in predicting multi-dimensional hotel quality ratings (service, rooms, … Continue reading (Code) Deep Learning for NLP: Predicting multi-dimensional hotel ratings
Many platforms employ a mix of algorithms and humans for recommending products. For example, Spotify features algorithm and editor / celebrity playlists. Amazon employs both algorithmic product recommendations and “staff picks.” Apple News features experienced editors in conjunction with algorithms when recommending products. This phenomenon begs the question, why do these big platforms, run by … Continue reading Do consumers prefer AI or human to recommend products?
Dr. Yang Wang 