Do consumers prefer AI or human to recommend products?
Many platforms employ a mix of algorithms and humans for recommending products. For example, Spotify features algorithm and editor / celebrity playlists. Amazon employs both algorithmic product recommendations and “staff picks.” Apple News features experienced editors in conjunction with algorithms when recommending products. This phenomenon begs the question, why do these big platforms, run by … Continue reading Do consumers prefer AI or human to recommend products?
Dr. Yang Wang 