Course Calendar (updated 3/18/20 – 3:30pm)
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Course Syllabus (UPDATED 4/1/2020)
Important update
Groups will be allowed to submit project deliverables with only the names of those who contributed to the work in good faith. List the names of all who contributed in the submission comments. If it has come to this for your group, please send me an email after your submission documenting your attempts to engage the non-participating group members. If you are non-participating for any group deliverable, you will lose the privilege of rating your teammates. If you have a dispute, please send me an email within 48 hours of the submission deadline copying all your teammates to set up a zoom conference call. I really hope all of this is unnecessary, so please show some degree of responsibility towards your team members and do your part.
- Texbook: Babin & Zikmund – Essentials of Marketing Research 6th Edition (rent it on Amazon for $30)
- Bring your laptops to class if you have one. Check one out if you do not have one.
- Download Office 365 desktop version – need Excel. You may need to check out a laptop if you only own an iPad/Chromebook. The online version of Office is not full featured. Be sure to get the latest version of Excel
- You have been enrolled in Acadly (check your Temple email), download the app (iPhone, Android), register. Attendance will be taken automatically.
- Qualtrics survey software access. You should have access as an enrolled Fox School student. Please contact IT help desk if you are unable to access.
Project
An example of a decent project in terms of execution and writing. Note that this was not for survey design so your documents will be somewhat different. You should download and read my comments to get an idea for the expectations for writing and logic.
A/B testing in Qualtrics / Also see class capture from experimental design lecture(s)
Get started early!
Lecture Materials (tentative until day of lecture)
- Textbook Notes
- Introduction (Ch. 1)
- Stats Review, hopefully
- Sampling, Central Tendency, Dispersion
- Slides: Sampling + Descriptives
- Example (mean/median/stdev examples – updated 1/15/20 @8pm)
- Central Limit Theorem + Hypothesis Testing
- Sampling, Central Tendency, Dispersion
- Excel Stuff
- Marketing Research Process (Ch. 3)
- Survey Research (Ch. 7)
- Measurement Scales (Ch. 10)
- Survey Design (Ch. 11)
- Experimental Design (Ch. 9)
- Analyzing Experimental Data Notes
- Example of Analyzing Experimental Data
- Harnessing big data (Ch. 2 & 4)
- Qualitative research (Ch. 5)
- Regression review slides (you guys need it for your project deliverable)
- Slides for lecture
- ZMET Method (watch this)
- FoxConn ethnography (watch this)
- Secondary & Observational data research (Ch. 6 & 8)
- Slides
- External Links
- Bass Diffusion Model
- Coin flipping and online reviews
- Watching sound
- Forecasting Covid 19 (Watch this to help with homework)
- Historical hourly Google trends (Doritos vs Budweiser)
- Example of contrived observations (WWYD TV Show)
- A nice intro to neural networks
In Class Group Assignments
Submit on Canvas, include names of all participating group members on each assignment. DO NOT COVER FOR MISSING TEAMMATES (see syllabus).
- 1 – Summary Stats
- 2 – Hypothesis Testing
- Use the same data from assignment 1.
- 3 – Regression
- Use same data from assignment 1 when specified.
- some guidelines summarized from lecture
- 4 – Data Manipulation
- 5 – Measurement Scales
- Instructions
- Use the same data from assignment 1.
- 6 – Survey Design
- 7 – Experimental Design
- Instructions
- Due date changed to the next class, see calendar
- 8 – Focus Group
- 9 – Secondary Data Insights
Surveys
- Intro survey (due first class)
- Section 001 (4pm-5:20pm)
- Section 005 (5:30pm-8pm)
Dr. Yang Wang 