Month: May 2022

Happy to share the pre-publication version of this paper just accepted at Marketing Science entitled “How support for Black Lives Matter impacts consumer responses on social media” coauthored with Marco Qin, Xueming Luo, and Eric (Yu) Kou (PhD student) In this paper, we show that online support for the BLM movement is associated with decreased follower … Continue reading Social media receptivity of brands’ BLM support