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Dr. Yang Wang

Marketing insights from data

  • Teaching
    • Past Courses
      • MKTG 3509 – Customer Data Analytics – Fall 2020
      • MKTG 3511 – Marketing Research
      • MKT4301 Spring 2019
      • MKT 4301 Fall 2018
      • MKT3330 – Social Media & Marketing Analytics
      • MKT3300 (Principles of Marketing) – Spring 2017
      • MKT4399 (Current Topics in Marketing) – Spring 2017
      • Marketing Analytics (MBA Fall 2017)
      • MKT3300 (Principles of Marketing) – Fall 2016
    • Python Tutorial
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https://www.dropbox.com/scl/fi/zffmy1uxzifagadlveej0/Marketing_Analytics.pdf?rlkey=djhf0ngao8lpg3xal5zottfkg&st=xgwn4rm7&dl=0

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  • Teaching
    • Past Courses
      • MKTG 3509 – Customer Data Analytics – Fall 2020
      • MKTG 3511 – Marketing Research
      • MKT4301 Spring 2019
      • MKT 4301 Fall 2018
      • MKT3330 – Social Media & Marketing Analytics
      • MKT3300 (Principles of Marketing) – Spring 2017
      • MKT4399 (Current Topics in Marketing) – Spring 2017
      • Marketing Analytics (MBA Fall 2017)
      • MKT3300 (Principles of Marketing) – Fall 2016
    • Python Tutorial
    • Interesting Things
  • Research
    • CV
    • GitHub
    • SSRN
  • Blog
  • CV
  • GitHub
  • LinkedIn
  • Data Science Meetup
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Recent Posts

  • Paper: When Corporate Silence is Costly
  • Community Gifting on Twitch
  • Identifying causal assortment size effects
  • PhD student on the job market
  • Available online (How Support for Black Lives Matter Impacts Consumer Responses on Social Media)

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