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Dr. Yang Wang

Marketing insights from data

  • Teaching
    • Past Courses
      • MKTG 3509 – Customer Data Analytics – Fall 2020
      • MKTG 3511 – Marketing Research
      • MKT4301 Spring 2019
      • MKT 4301 Fall 2018
      • MKT3330 – Social Media & Marketing Analytics
      • MKT3300 (Principles of Marketing) – Spring 2017
      • MKT4399 (Current Topics in Marketing) – Spring 2017
      • Marketing Analytics (MBA Fall 2017)
      • MKT3300 (Principles of Marketing) – Fall 2016
    • Python Tutorial
    • Interesting Things
  • Research
    • CV
    • GitHub
    • GIAIBA Github
    • SSRN
  • Blog
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We are consulting a duo who work with a variety of highly qualified affiliated academic researchers. While we are academically trained in PhD programs, we are still deeply passionate about delivering real world impact. Our core values lie in research rigor, value creation, and radical transparency.

Yang Wang

Principal

Yang received his PhD in quantitative marketing from Rice University. His primary expertise is in the machine learning and econometric analysis of big and often unstructured (video / image / audio / text) data to gain deep insights into policy impact on consumer behavior.

yang@yangwangresearch.com

Van Ngo

Partner

Van will be receiving her PhD in economics from Rice University in May 2020. Her expertise lies in empirical industrial organization (demand modeling) and natural language processing.

van@yangwangresearch.com

Yankee

CFO (Chief Fun Officer)

Although not trained in a traditional academic environment, Yankee is well trained in sitting, lying down, and fetching. He provides moral support for the hard working partners at YWR.


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  • Teaching
    • Past Courses
      • MKTG 3509 – Customer Data Analytics – Fall 2020
      • MKTG 3511 – Marketing Research
      • MKT4301 Spring 2019
      • MKT 4301 Fall 2018
      • MKT3330 – Social Media & Marketing Analytics
      • MKT3300 (Principles of Marketing) – Spring 2017
      • MKT4399 (Current Topics in Marketing) – Spring 2017
      • Marketing Analytics (MBA Fall 2017)
      • MKT3300 (Principles of Marketing) – Fall 2016
    • Python Tutorial
    • Interesting Things
  • Research
    • CV
    • GitHub
    • GIAIBA Github
    • SSRN
  • Blog
  • CV
  • GitHub
  • LinkedIn
  • Data Science Meetup
  • Twitter
  • Instagram
  • Flickr

Recent Posts

  • PhD student on the job market
  • Available online (How Support for Black Lives Matter Impacts Consumer Responses on Social Media)
  • PyTorch GPU acceleration on M1 Mac
  • AdStyleGAN
  • Social media receptivity of brands’ BLM support

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