Identifying causal assortment size effects
Paper just accepted at POM, abstract below. Abstract Customers of two-sided platforms may succumb to choice overload due to the frequently overwhelming assortment in such markets. We investigate the effect of assortment size on consumers’ purchase probability using a unique click-stream dataset from a large peer-to-peer meal delivery platform. To resolve the key endogeneity challenge … Continue reading Identifying causal assortment size effects